When it comes to making your practice one that new and loyal patients alike trust for their vision care, you obviously want to Optometry Today suggests it is wise for practitioners to also invest in “high quality patient information.”

The article cites a report commissioned by the Patient Information Forum (PiF), which reviewed more than 300 studies to identify the pros and cons of not providing top-notch consumer health information. According to the article, research “suggested that there are ‘good business reasons to justify the investment of more time, money and training in health information provision and support.’” Ultimately, offering patients this information creates a more positive experience.

RNIB eye health campaigns manager Clara Eaglen shared with Optometry Today that this is especially important for those who are visually impaired or blind, as these patients are often not provided with information in “accessible formats.”

Optos believes in empowering patients to take an active role in their health and wellness, and that’s why we offer a variety of resources and materials, including brochures, displays, and laminated information sheets that all practitioners and patients can access. Practitioners can start accessing these materials by registering with our customer website. Patients can also be directed to our patient website for a wealth of helpful information regarding optomap, healthy eyesight, eye diseases, and more.

contact us today to request a consultation. Our experienced representatives are ready to answer your questions and share with you how adding our technology to your practice will set it apart from the rest.